As you well know by now, branding has many layers and functions. When you think about building your brand, you have to zoom out and take a thorough look inside first. The first step to building your brand is to develop your internal branding technique. An internal brand has a simple message; to build a culture that engages employees and motivates them to deliver on that promise. Taking a closer look, it's critical that you explore internal branding as it's a building block to your over arching presence.
Think of internal branding as everything a company has to offer its team in exchange for their time. This motivates employees to align with your brand ethos through mental engagement and your carefully curated value proposition.