In contrast, pull marketing focuses highly on pulling customers to you using intelligent and relevant tactics. With pull tactics, the customer is in charge of the timings. They choose you when they are ready, when they are looking for solutions, when they have a need, and it’s your job to be ready and there- thoughtfully delivered- and track record proven. It can be considered a form of sustainable enterprise development.
Pull is a more passive and subtle approach traditionally, but also well thought out and genuine as its relying on customers knowing of your brand and you building subliminal trust along the way for when they are ready. It can also be considered a creative form of brand identity management and a brilliant corporate identity development strategy. The focus is more on building brand awareness and reputation while encouraging customers to interact with your brand through websites, blogs, social media, events, and SEO.
In essence, Push Vs Pull both can be considered necessary methods while identifying and establishing brand positioning.