INdustry Insights

Search Engine Optimisation Backlinks

Let's begin with answering the question. What are backlinks.

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incominglinks." Backlinks make their connection through external websites and link one to domain to another. The more backlinks you get from sites with authority, the more positive an effect on a site's SEO (rankings and search visibility). A good SEO backlink campaign will increase your visibility on Google and other search engines. If you want to check these improvements day after day, we also suggest you to use a relevant keyword position checker tool or SEO keyword rank checker tool.

Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. (Search Engine Results- a page that a search engine returns after a user submits a search query. In short, backlinks are fundamentals if you want tom improve your Google keyword pagerank.

In simple terms, companies and digital teams need SEO backlinks, both incoming and outgoing because they serve as a validation tool of good quality content. Our optimization SEO services are designed to achieve these goals.

It’s been said that the name for the early search engine algorithm developed by Larry Page and Sergey Brin prior to their Google days was known as “BackRub.” The story goes, when SEO was becoming measurable, they decided there should be number of backlinks that a website should have. The greater the number of backlinks, the higher quality content, and greater the degree of credibility over those domains with fewer backlinks, resulting in stronger ranking potential.

The better your content, the more backlinks you could expect to obtain. Kind of a “pat on the back” for your efforts. Or, affectionately known as “BackRub.”

A quick jump through modern day technological evolutions and into the complex world of Google, even today backlinks are an essential part of off-site SEO and an integral part of a brand’s SEO strategy.

Think before doing. Not all backlinks are created equal. When thinking about your SEO Strategy and backlinks, remember that quality and authentication are critical. Toxic links lead to toxic results. In essence, a good search engine optimization promotion should be planned according to specific results, so that you can have a tangible and effective organic way of driving traffic to a brand site.

Keep in mind and avoid the following:

  • Low domain trust score - This is based on the number of backlinks from trusted domains to the domain providing the backlink. A low rank means the site’s domain score may be artificially inflated.
  • Mirrored pages - If similar pages on multiple sites are linking to you from the same anchor text, search engines may see this is a link building scheme.
  • Page layout - If the ratio of visible text to HTML is low, the linking page may be seen as poor quality.

Building and managing your backlink profile can become complicated as your optimised reach increases, however it is an essential SEO technique to maintain visibility in the search engine results pages. Remember backlinks are critical and should hold a wider part of your overall SEO analysis.

La G Studio is happy to assist with you SEO activity. Please contact us at We’d be glad to to learn about your web requests.