Code 8

High Performance
Meets Effortless

Services

Brand Identity, Logo Design, Primary Packaging Concept, Secondary Packaging Concept

Overview

Code8 is a London-born luxury makeup brand representing the infinite possibilities of beauty without the underlying pressure of beauty standards and its unrealistic ideals. Code8 was born to challenge the industry's pressures by embracing the infinite inner code which makes each and every person beautiful. La G Studio was brought on to deliver the brand identity and primary/secondary packaging concept for Code8's capsule collection. Our goal was to create a minimalistic and luxurious cosmetic collection that is approachable, buildable, and honest. 

Code 8 can be found in Harrod's, Fenwicks, Douglas, Net-A-Porter, and in the Burlington Arcade.

Dynamically Continuous Innovation
Society Beauty Standards
The Brand Mark

We created a minimalistic brand mark taken from the cues of a barcode which represent unique & identifiable qualities yet infinite possibilities. We concentrated on delivering a visual mark that could best represent luxury cosmetic products. In this case, we demonstrated our skills in building a global minimalist design brand. We emphasise that no two people are created equally, therefore a unique code was a critical concept for the brand icon development. As a result, we designed 8 singular lines reminiscent of a bar code which symbolises the vast and unique characteristics in every person. This mark reminds us that beauty is one-of-a-kind and embracing uniqueness is the true quality that scintillates.

Beauty Standards Around The World
Best Quality Makeup Products

The Luxury of Beauty, Simplified.

Summary

Code 8's brand identity was designed to emulate the significance of minimalistic modernity. The brand identity and packaging concepts can be found through simplistic form and natural design. Code 8 reminds us to abandon the idea of beauty norms and social pressure and to embrace a natural code. Our brand and package design echos the importance of individual uniqueness, modernity, and infinite diversity.

Code 8 has become readily available in the UK, EU, and USA. Visit in-store as well at Harrod's, Fenwick's, Douglas, or The Burlington Arcade. Also available online via Net-A-Porter.

International Fashion Industry
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