Brand Identity, Logo Design, Primary Packaging Concept, Secondary Packaging Concept
We created a minimalistic brand mark taken from the cues of a barcode which represent unique & identifiable qualities yet infinite possibilities. We concentrated on delivering a visual mark that could best represent luxury cosmetic products. In this case, we demonstrated our skills in building a global minimalist design brand. We emphasise that no two people are created equally, therefore a unique code was a critical concept for the brand icon development. As a result, we designed 8 singular lines reminiscent of a bar code which symbolises the vast and unique characteristics in every person. This mark reminds us that beauty is one-of-a-kind and embracing uniqueness is the true quality that scintillates.