Lash & Beauty Lounge

Beauty Inside

Services

Brand Identity, Web Design, Creative Direction,
Content Creation, Photography, Package Design

Overview

Lash and Beauty Lounge is a growing beauty bar located in the US, paving the way for women to amplify their inner and outer beauty by speaking volumes. When La G Studio learned that quality procedures, ingredients, and techniques are at the very ethos of the brand, we wanted to bring that to life whilst making women feel their most empowered self. We envisioned a brand identity that was built on this solid foundation; beauty lies within first. The genesis of the brand emphasises not only beauty positivity, but rising through internal well being and strength. We successfully completed their brand evolution, website design and development, creative direction, and the eventual brand roll out.

THe Brand Mark

Lash and Beauty Lounge is built on the foundation that beauty lies within, focusing on the inside first. To us, that meant taking a micro look at every single design decision, intentionally avoiding superficial or unnecessary elements. We decided that a visually strong foundation and a symmetric aesthetic built on constructive layers was imperative. Collectively, we conceptualised a logo that embodies all these elements to reflect that balance, depth, and dynamics are held within- a testimony to the tagline- Beauty Inside. The final detail of the brand mark is a slight curve, a cue that's gentile, feminine, and most subtle with delicacy.

Summary

Once the brand identity was completed, we rolled out the concept across the primary packaging, secondary packaging, website, and mobile applications. All the details of our branding ethos were relevant in delivering the final outcome. We focused primarily on the concept of visual balance. The brand was fully conceptualised across all branding assets by way of continuity, clean lines, foundational strength, and balanced grace.