Services
Brand Identity, Web Design, Creative Direction,
Content Creation, Photography, Package Design
Lash and Beauty Lounge is built on the foundation that beauty lies within, focusing on the inside first. To us, that meant taking a micro look at every single design decision, intentionally avoiding superficial or unnecessary elements. We decided that a visually strong foundation and a symmetric aesthetic built on constructive layers was imperative. Collectively, we conceptualised a logo that embodies all these elements to reflect that balance, depth, and dynamics are held within- a testimony to the tagline- Beauty Inside. The final detail of the brand mark is a slight curve, a cue that's gentile, feminine, and most subtle with delicacy.