THe Brand Mark
Lash and Beauty Lounge is built on the foundation that beauty lies within, focusing on the inside first. To us, that meant taking a micro look at every single design decision, intentionally avoiding superficial or unnecessary elements. We decided that a visually strong foundation and a symmetric aesthetic built on constructive layers was imperative. Collectively, we conceptualised a logo that embodies all these elements to reflect that balance, depth, and dynamics are held within- a testimony to the tagline- Beauty Inside. The final detail of the brand mark is a slight curve, a cue that's gentile, feminine, and most subtle with delicacy.