IM Pei Architecture, Genius by Design

The Brand Mark

A French origin, shortened form of the event's name: Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Arts), was born in France and interpreted for 2425 from the French Influence.  Art Deco emphasises on surface embellishments, and gold detailing that heavily draws on the shades and angles of the lines it creates. Using geometric and structural components much like the architecture of the building, we chose to display greenish blue hues that tie in perfectly with its mother earth ethos. We feel the this theme ties in perfectly with the sentimental structure and its higher purpose in the community.


Identifying and Establishing Brand Positioning
The Brand Mark

La G Studio created both an interior and exterior brand mark for IM Pei's masterpiece. Both the interior and exterior identities portray all that is glamorous, timeless, and stoic. The statuesque impressions it leaves are reflective on the details that the building holds. These identities embody all that is elegant, design oriented, and high end without overstating itself. We have used these for both the exterior and interior spaces of Galleria 2425 as it demonstrates minimalism and timelessness.

Creative Vision
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