The Brand Mark
A French origin, shortened form of the event's name: Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Arts), was born in France and interpreted for 2425 from the French Influence. Art Deco emphasises on surface embellishments, and gold detailing that heavily draws on the shades and angles of the lines it creates. Using geometric and structural components much like the architecture of the building, we chose to display greenish blue hues that tie in perfectly with its mother earth ethos. We feel the this theme ties in perfectly with the sentimental structure and its higher purpose in the community.