The Brand Mark
For TCAM, we chose racer green with rose gold accents to evoke timeless elegance, quality, and a refined luxury. The refined font architecture renders a simplistic undertone to this design concept. The double upward arrows have become iconic to the brand as they subtly hint at a sense of upward growth, progression, positivity and forward thinking. The arrows can be used as a separate icon, flavicon, social media icon, as well as a secondary brand tool creating a recognisable language to its identity.