Creative Direction, Visualisation, Web Content, Product Photography
The concept behind The Bra Lab is all about accessible modern comfort. The ethos lies heavily in social awareness, ethical manufacturing, and state of the art craftsmenship. Breaking the norms means breaking the rules. La G Studio wanted to make a campaign that embodies a modern women's lifestyle and wardrobe needs. With the patented breakthrough design, the imagery and creative direction relays the message of progress; social, professional, and personal. Womanhood is at the heart of this campaign and modern women have to break some rules to get modern solutions.